Digital Marketing / Marketing and advertising / Online Marketing are some of the most used terms of the profession today. However, it is sadly just a lot of jargon for most of the people who hear it and use it to convey their mind. What exactly is digital marketing and what part of it important for today’s business customer? We’re here to break it down with regard to you in the simplest words possible.
Online Marketing in actual fact marketing of your items onto digital platforms so as maintain onto your loyal consumers as well as increase your reach to new potential target audience rather quickly.
That is this task. That is what Online marketing is. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media promotion?
The answer is absolutely. Digital / Internet marketing is a wider concept compared with what social media marketing in the sense that, all social networking platforms are available digitally i.e. via the internet. However, there are other platforms that are categorized as digital marketing except social media marketing.
What are the concepts and platforms of digital advertising campaigns and marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of one’s product on motors such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Seo. Search Engine Optimization is a connected with developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. It is a way to get higher rankings their search results regarding the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every webmaster as it assists you to stand out one of several sea of websites we see proper.
Social Media Marketing is a concept that comprises of campaigns designed distribute your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it for you to products that possess a B2C segment.
There is an interesting concept called Re-marketing in Internet marketing which enables us to reach in order to the potential consumer base multiple cases. It can be seen as following on from the consumer on various platforms, websites and showing your personalized ad copy these so as whenever pests are not reminding them about their visit to your website.
This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for a great digital / Internet marketing experience, a campaign needs to be developed using all the above mentioned channels.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771